September 2018
The concepts are derived from the MoU.
Next to that the Sustainable Development Goals (SDG’s) of the UN offer a useful framework of reference. Also Ethiopia has signed these goals. See website:
A timetable has to be added to these standards and targets.


  1. To offer for the shorter and longer time perspectives and a framework of reference for the development of integral quality care system for the value chain of chicken meat.
  2. To create marketable chicken meat products by the system of HACCP++. This means: the regular risk evaluation system for food (HACCP) plus aspects as sustainability, animal welfare and corporate social welfare (the ++).

Definition and tasks of the value chain director

  • Is supervisor of the complete supply chain. Has the overview and knowledge of the complete chain. Knows the situation of every stakeholder. Has authority, can and wants to convince.
  • Signalizes bottlenecks, needs and wishes of the stakeholders
  • Simulates improvements on many areas, but certainly on the field of quality care
  • Stimulates coherence and overall responsibility of stakeholders on the road to a ‘Community of Star Chicken’ and a chain convenant.
  • Is point of contact for problems of several kinds. Helps to solve problems or appeal for external expertise
  • Is in the chain the first one to take initiatives for further development of the market.

Food security

  • Hazard Analysis and Critical Control Points (HACCP) as a starting point
  • Meat is free form salmonella, campylobacter, listeria, etc.
  • Meat is free from residues and antibiotics
  • There is a good quality care system and the guarantee of it by inspections at all stakeholders.

Corporate Social Responsibility (CSR)
The standards are based on the 7th theme of the organization PUM (Nederlands senior experts)

  • Good governance
  • Human rights
  • Labour conditions like safety, labour times and salary
  • Environment, waste management, climate
  • Fair trade
  • Eye on customers and consumer interests
  • Societal involvement


  • Give content and meaning to the three P’s: people, planet and profit
  • Use of sustainable energy from solar, wind, hydropower. The economic conditions should be incorporated.
  • Circular economy: waste does not exist, be economical with waste

Animal welfare

  • Standards of the ‘beter leven kip’ (better life chicken) are translated to the context and feasibly of the Ethiopian society.
  • Minimum use of medicine by offering chickens an healthy environment
  • Dry chicken houses to prevent for infections. Less illness, less medicine (less costs)
  • Minimum of 4 hrs per day in darkness. This prevents stress and less chance on illness.
  • Prevent appearances of chickens that grow too fast (weak legs, etc.)