SME wants to contribute to awareness and knowledge about sustainability and fair trade.  The way of working is normally not by instruction, but by cooperation in daily life in business and farms. We hope that stakeholders in supply chains of meat will develop their own values and norms about these global accepted issues. They can also learn that for the longer time sustainability can help to make business and trade stronger.

In all kinds of areas of meat production sustainable topics are relevant like use of energy, transport, hygiene and use of medicine and antibiotics.

Animal welfare is a point of attention. SME will emphasize that animals should have a good life. For example SME can help to make better life conditions by advising about the quality of stables and transport.

Smallholder farmers should be assured to get a good price for their animals, so that they have the benefit of a strong supply chain.